To most Malaysians,Internet marketing means selling products over the Internet. It is not wrong, in fact it was what prompted me to venture into Internet sales back in the early 90s.
The phrase Internet marketing was not coined then, it was broadly termed Internet business. PayPal was not born yet, and credit card frauds are rampant then, and the only means of online payment method was through Escrow. Is it in existence now?
Later people discovered that it is much easier to sell information products over the net, these products are digital files compiled neatly and centred around a specific topic or subject, and were given a nice name - eBooks.No shipping is involved, when the seller receives the payment, then he will give you a link to download the eBook, simple as that.
These people call themselves "Internet marketers". What do they market? You guess it,they sell tips,secrets,tools,software to enable you to also sell information products over the Internet. If you ask them how to set up a website to sell physical products like jewelry,cosmetics,clothes,shoes,health food,etc, they will simple ignore you and don't even answer you. They will say this is not Internet marketing, it is an eStore, or they will recommend you to try eBay Auctions site.
It is also sometimes called work-at-home business, because you can carry out all your business at home as long as you have a computer and Internet connection.
But Internet marketers have to go out of their home frequently, because their main incomes are from holding "launches" and seminars.
By and large, Malaysians are still very interested in selling physical products over the Internet, so I will blog more often on this area.
Friday, May 22, 2009
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